The Moment Is Now

Campaign Film – 2022

To align with COP27 we have produced a campaign film for our long standing clients WWF. With all eyes on the event and the collective climate goals of our nations we created a film that recognises these pivotal moments in history which can shape our future for generations to come.

Time for

With appearances and narration from Bear Grylls, Pia Wurtzbach, Shruti Haasan, Ben Pol, and Liu Wen.

We explore that the actions we take today – no matter how small or insignificant they may seem – have a profound effect on our tomorrow. 2022 is coming to a close, but our climate and nature crises remain – let’s not wait ‘til next year to make a change. The moment is now.


Produced by – Playing Field
Client – WWF
Creative Director – Jake McGowan
Shoot Director – Hopi Allard
DOP – Peter Bishop
Studio – Broadley Studio
Music & Sound Design – James Preston
Art Direction – Shaun Fenn
Grade – Tim Smith