WWF-UK
A Prescription For Nature
Playing Field was entrusted with creating a compelling film to launch the “Prescription for Nature” campaign for WWF UK. Followed by a celebrity content series to support the initiative.
This nationwide campaign, in partnership with ITV, encourages people to engage and reconnect with nature daily to benefit from its healing effects, supporting mental well-being and alleviating daily stresses.
Joe Wicks
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Campaign Launch Film
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To introduce the campaign, we developed a captivating launch film designed to inspire audiences to spend more time in nature. Through a collection of user-generated footage, the film illustrates how accessible and enriching nature can be, encouraging viewers to embrace outdoor activities.
GERI HALLIWELL-HORNER
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Your daily dose of nature
To reinforce the importance of a “daily dose of nature,” we created a series of short films featuring well-known personalities sharing their outdoor experiences.
Joe Wicks, The Body Coach, showcases his belief that movement is medicine with his outdoor exercise routine, Geri Halliwell-Horner dives into her sea-swimming ritual on the Isle of Wight, and Kedar Williams-Stirling from Netflix’s Sex Education reveals his hidden nature retreat in the heart of central London.
Together, these films emphasise the benefits of nature and inspire audiences to integrate it into their daily lives.
KEDAR WILLIAMS-STIRLING
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“It was a pleasure to collaborate with Playing Field on this. Such a brilliant content series which perfectly fits the campaign. Thanks to the whole team! Amazing work – Pure joy working with you all.”
Siobhan Bailey-Turner & Bethany Pihama,
Celebrity Relations, WWF-UK
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