Girls United
Explore, Inspire, Empower
Playing Field were approached by Girls United – a growing football association based in London and Mexico, to help deliver and bring to life their 2023 impact report of achievements accrued in the past year and more.
A beacon of empowerment and inspiration for girls and young women on and off the pitch, we worked with their team to create a fun and vibrant document, full of personality and passion that captured the essence of Girls United with a particular focus on their three pillars and strong values.
READ THE REPORT
INSPIRING CHANGE
Inspired by the same mission of breaking barriers and fostering empowerment, we pushed the boundaries of the existing brand and created a suite of playful stamps and unique assets. Paired with a stylistic typeface and dynamic photography, the stickers and its application represented the progressive movement and activist narrative.
FLEXIBLE SYSTEM
Expanding on an existing brand component, we devised an underlying grid system for page layouts to feature individual case studies, testimonials, pull-out statistics and highlight partner work.
“It has been amazing to see our year-round work come to life and represent us in such an authentic manner. Everyone we worked with at Playing Field made the process so enjoyable, enabling our mission – we consider them a part of the GU family now!”
Romina Calatayud, CEO, Girls United
Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field. Join us on the Playing Field.
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Is your organisation similarly in need of a rebrand, repositioning or refresh?
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